Corporate Culture
“For formal organizations, culture can foster an
environment where ethical practice regarding race and difference is the norm
or, conversely, promote an environment in which unethical practices signaling
racial bias are accepted behaviors” (Parker, p. 172) CASE STUDY 9 Keeping it
Real
Looking at the design of a corporate
culture, there is multiple different types of cultures that help foster
discourses about race and difference, they each achieve diversity, which is a
key importance for an organization image and philosophy. Corporations that
don’t push for diversity can fall into two different groups, the first one is
an area that sets low targets for achievements because they don’t have a verity
of views being portrayed. The second
type is a corporation that does create diversity but can’t provide an adequate
representation of the values and cultural views that are needed to keep all
employees feeling unified.
Understanding corporate culture, it focuses on
preventing racial discrimination, which from the reading related to the coca cola
company, when they had multiple African American employees being treated
unfairly, do to discrimination within the work place. A corporation needs to
keep an equal opportunity for all employees, and this goes back to the values
of the company needing to have values that are excepted in multiple cultures, and
allow for growth to take place within the company.
An article from Harvard Business Review describes Six Components of a Great Corporate Culture the
six different components are; vision, values, practices, people, narrative, and
place. The article already relates to what our in-class reading describe which
was looking at the values and practices in the corporate field. The interesting
part that seemed to be different from in-class reading and the article is the
view point of how the values are created come from two different points. From
the website, it describes the values as the company creating them, and from the
in-class reading the values are formed from the employees which helps bring
everyone together. Having two different looks on what should be done, it’s hard
to say which way is the best, because a company has set core values, and
sometimes those core values are not adequate for some cultures.
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